Mar 27 2016

Slovakia attracts increasingly more British, Spanish, American and Chinese visitors

 

Bratislava, March 2, 2016 – Nearly 4.3 million tourists visited Slovakia in 2015, which is historically the highest figure in the era of independent Slovakia, and represents an increase of 16 per cent on 2014. While in the past we were a final destination mainly for visitors from neighbouring countries, in 2015 we recorded a significant increase in the percentage of visitors from West European countries, as well as from distant markets such as China and the USA.

Neighbouring countries dominate

In 2015, a 17% increase was seen in the number of international visitors, compared to the previous year. A considerable increase was also recorded in the number of Czech tourists, which surpassed the half-million mark. There were also more Polish, Germans, Austrians and Hungarians spending their holidays in Slovakia. These countries are priority markets in the light of total tourist figures. It remains true that domestic visitors form the majority of tourists in Slovakia. Roughly 2.6 million Slovaks spent their holidays in some of the Slovak regions, which is a 16% on the previous year.

“The presentations of Slovakia through the Slovak Tourist Board (SACR) at major international tourism fairs, info-trips for international media and tour operators, as well as television campaigns on TV Eurosport, Italian TV RAI, and on-line campaigns through Google, YouTube and Facebook, have made Slovakia significantly more visible as a holiday destination all over the world,” said Ing. Marta Kučerová, SACR Chief Executive Officer.

Cooperation in distant markets

As a result of such cooperation, the number of Spanish tourists has risen by 70%, British tourists by 47%, Dutch tourists by 22%, Italian tourists by 20%, and French tourists by 20%. As regards non-European countries, we are particularly pleased with a 34-per cent increase in the number of tourists from the United States, and a marvellous 95-per cent increase in the number of visitors from China.

“In more distant markets SACR is presenting Slovakia as part of the V4 group countries’ (Slovakia, Czech Republic, Hungary, and Poland) cooperation project called ‘Discover Central Europe’. In addition to our participation in tourism fairs, we are also holding joint workshops and a roadshow, as well as info-trips for journalists and tour operators across Central European countries, with the aim of heightening the visibility of the destination and increasing the number of arrivals,” said Ing. Marta Kučerová.        

At the top of Europe

The growth of tourism in Slovakia has also been appreciated by the ETC (European Travel Commission) in its 2015 report. In terms of percentage growth of international visitors in 2015, Slovakia is ranked third in Europe – surpassing popular destinations such as Austria, Spain, Greece and Italy.

Most popular in Slovakia has traditionally been mountain hiking, thermal swimming pools and aqua parks, castles and chateaux, skiing, spas, and large cultural, social and sporting events. Tourists most often arrive to enjoy relax and sightseeing in Bratislava, the Liptov region, and the High Tatras.

2016 Outlook

This year has the potential for further visitor growth, with Slovakia presiding over the Council of the EU which will further raise public awareness of the country. “Slovakia is presented as a peaceful and safe country, which is particularly important nowadays. This year Slovakia will also host a number of important sporting and social events that may attract further visitors. Of these can be mentioned the European Figure Skating Championships to be held in Bratislava in January, the Women’s Ski World Cup in Jasná in March, the Coronation Celebration Festival in Bratislava in June, and year-round events in the ‘Košice – European City of Sport’ project,” added Marta Kučerová.

 

TOP 10 COUNTRIES IN TERMS OF VISITORS TO SLOVAKIA

Position

Country

Number of visitors

Annual increase

1.

Czech Republic

508 000

+ 16%

2.

Poland

168 000

+ 6 %

3.

Germany

158 000

+ 14 %

4.

Austria

81 000

+ 22 %

5.

Hungary

70 000

+ 20 %

6.

United Kingdom

65 000

+ 47 %

7.

Italy

59 000

+ 20 %

8.

Ukraine

51 000

– 6,6 %

9.

USA

40 000

+ 34 %

10.

France

37 000

+ 20 %

 

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